Not-A-Normal Show is our flagship cultural experience transforming the future of retail and how people connect with independent designers, artists, and makers. This isn't just retail, it's meaningful impact unfolding.
Currently hosted quarterly in New York with plans to expand to major cities across the United States in 2026, we bring together 250+ carefully curated brands across furniture, home, fashion, art, jewelry, and wellness, from multi-generational businesses to emerging talents launching their first collections.
We transform iconic spaces into immersive hubs for discovery and connection, creating experiences that feel more like art installations than traditional markets. With over 10,000 attendees per event and a digital reach of 200K+ followers, our shows attract press, buyers, dedicated shoppers, and industry leaders who understand that shopping can be a transformative act.
At its core, we celebrate creativity, individuality, and the future of retail, championing vintage, handmade, and small-batch goods while rejecting mass production. It's a platform where vendors launch brands, curate collections, and build authentic connections alongside the top visionaries in their craft, where business truly meets community and the future of retail comes alive.
Not-A-Normal Show: By the Numbers
Built from the ground up since 2023
The Not-A-Normal Show launched in 2023 as an independent experiment in alternative retail. In just two years, it has grown into one of New York City’s most ambitious and respected large-scale retail platforms for independent brands, scaling in size, scope, and cultural relevance each season.
Growth Timeline & Impact
Founded in 2023 by Normal NYC as a scalable platform for independent retail
2,000+ independent brands of vintage resellers and independent designers
Seasonal large-scale shows produced across New York City and Los Angeles
Taking over historical retail spaces like Barneys New York and Manhattan Mall
40,000+ square feet activated per season at peak scale
300+ vendors per show, spanning furniture, home, art, apparel, accessories, jewelry, beauty, and wellness
Tens of thousands of shoppers welcomed across all editions
Millions of dollars in collective vendor sales generated each season
An inclusive, diverse community of brands as multi-generational and emerging names
300,000+ community members reached through live events, editorial, and digital platforms
Aiming to launch into San Francisco, Paris and London in 2026, as well as one-weekend, more intimate activations across New York City, and a permanent retail space
FAQs
What is Not-A-Normal Show all about?
We're all about transforming the future of retail through design, sustainability, and community. We partner with brands that prioritize local sourcing, handmade craftsmanship, secondhand treasures, and vintage finds. We care deeply about diversity, inclusivity, and authentic connections.
What can I find at the show?
Our vendors offer furniture, home goods and decor, art, apparel and accessories, beauty and wellness products, plus specialized services. Beautiful food and beverages are also available throughout the experience.
When can I buy tickets?
General public ticket sales open about one month before each show weekend.
How do I become a vendor?
Email nanm@normalnewyork.com for a digital application. If approved, you'll receive a comprehensive Welcome Packet to onboard you into the Normal family.
How do I stay updated?
Follow us on Instagram @normal.nyc and subscribe to our newsletter for vendor applications, ticket releases, and behind-the-scenes content.
